The startup naming process was inspired by the word "bird" to define a very striking, close and empathetic name. The bird is a metaphor of speed and efficiency, as this technology startup is dedicated to food delivery. Our brand development team team imagined a cheerful brand that would bring the company to a young audience of "early adopters".
The designer of the logo for this startup was our creative director himself. The idea of unity in the logo was essential so the basic concept was the typography. Beginning from that point, a geometric game that arises the letter "Y" was developed to create the iconic bird inside the logo. It also defines the very singular icon of the mobile application. The result is a very intelligent design, original and distinct corporate identity. This last feature is essential in a market as overexploited as is the mobile app industry at this time.
Our goal was to create an atmosphere around the modern brand identity design of this startup, very consistent with the brand, but also increase its value to make it more attractive for investors, customers and stakeholders in general. The designers of the branded materials for this Doha based startup inspired their work in the green corporate tones and the clear geometry of the brand, creating a very recognizable, empathetic and cheerful visual system.
The development of this set of branded materials included a lot of modern design elements such as stationery, uniforms, advertising design for social networks, vehicle design, signs, posters, banners, promotional shirts, in addition to the corporate website design.