Our branding design agency was in charge of creating a new brand identity for this work schedule software. The name of the app was inspired in one of the House MD character, Lisa Cudy,who was the responsible of the schedule in the hospital in this TV programme. We changed some letters to get an available .com domain, that is a crucial factor while launching a new tech service.
This branding design was created as a simple but powerful symbol to be used as laptop and smartphone icon, but also in advertising and corporate materials. Our goal was to design an original brand identity that expressed the dynamism and energy of this new company. Our best branding designers inspired this original logo creation in the cycle of time and the rotation concept.
Corporate branding design was planned as a coherent strategy to build a solid basis for this new brand. Our goal was to show to the stakeholthers the strength of the company and the quality of this product. This design stage included the creation of corporate stationery design, brochures, badges, notebooks, ads, and also a corporate landing website design. We also created other branding designs as corporate t-shirt designs, pens, USB sticks, etc.
Our best corporate branding designers created a wide and varied set of material to build a whole visual environement for this new software. The colorful designs and the simple geometry were really helpful to turn this new product into a solid and reliable brand.