This international olive oil congress is one of the most important events related to this ancient business in the wold. Our best branding consultants developd a global branding strategy. It consisted in designing this new olive oil brand as a global experience where people from all different areas of the sector felt comfortable. The result was this sophisticated, modern, global brand.
Our creative director, in collaboration with our expert team of brand designers carried out an original olive oil brand design. It is a dialogue between all the audiences that this global congress involved in. The olive oil drops that form this brand represent all the varied comunities in the olive oil business engages.
Packagin design, including bags and olive oil bottle design was one of the most important tasks of this stage. We also created a corporate material set that included stationery, signs, posters and ads, as well as an original website to promot this international event on the internet and social media. All these elements were essential to build a solid, integrated and relevant brand identity.
Our goal was to create a wide visual universe around this congress that envolved its audience into the olive oil world sensations. All the professionals who took part in this project, from olive oil bottle designer to ad designers, had a comon goal: creating an international high-end brand experience for this global congress.