Either designing a new logo or rebranding a company is always a hard decission for a manager. It’s no wonder that companies are deeply concerned about marketing, adevertisisng, logistics… So, they are always ready to spend their money in this kind of activities; and it is because all of them are material things that can be quantified, quoted and meassured accurately. Therefore, what usually happens is that they forgot about the symbols, about the abstract things that make the diference between all the companies and the best ones; they forgot about the corporate and packaging design.
Company logo design is definiteley a must if you want to develope a solid brand reputation. Everybody might know about the quality of your products, your prices, your beautiful shops… But nowadays, people minds are overloaded of information, so they cant remember all this details. People need symbols to synthesize it and to build their mental value structures.
By trusting in an professional logo designer you are investing in remembrance of your brand, in reputation development, and definitely, in the value of your company. A good company logo design is the reason why you are ready to pay a 200$ extra fee for an iPhone, whereas, not having this apple logo on its backside you might think it’s too expensive. This 200$ is the ROI of your corporate design and logo design.