It’s well know by corporate logo designers that pink colour express femininity, love, warmth and sexuality. It’s also known that it affects us physically, but it soothes, rather than stimulates. It is a very powerful colour in the human psychology. It’s obvious that pink symbolizes the feminine principle. However, it also represents survival of the… Read more »
Logos are so common in our lifes that we usually forget they are little pieces of history of modern art. Today I want to pay tribute to Mr. Saul Bass, one of the most important corporate logo designers in history. However, not only did he design corporate brand identities, he is also a legend for… Read more »
Being a brand identity designer could be the best job in the world. However, it’s not a game. Your design would be the image that a whole business will show to the world, and it’s such a big responsibility. What happens is that professional brand identity designers still don’t care about that, they just care… Read more »
Logo design, as other disciplines, is thought to be carried out by everybody who know how to use Photoshop. It’s true. It’s as true as everybody that could put a brick upon another can buid a house. Nevertheless, there’s a little objection this humble creative director can find: the quality. There’s a huge distance between… Read more »
