Posts Tagged: company brand design

Green, the joker at positive and ecological branding design

brand identity designers mortimerland colours green

Green is worldwide known as the ecological colour. The eco-trends have raised green to the Olympus of ecological branding design. However, not only is it good for eco-branding design but also it is a great colour to relate brands to fun, leisure, harmony and peace. So, there are a wide range of beer, .coms, food,… Read more »

The magic relationship: colours & brand identity designers

brand identity designers mortimerland colours logo design

The colours of the brands and logos send out clear signals that we can all read accurately. Professional brand identity designers know very well the way colours affect people and how to use them as a powerful marketing weapon. In today’s sophisticated world it is easy to underestimate the power of primitive instincts, as they… Read more »

Coca-Cola, the branding consultants of modern Christmas

branding consultants modern christmas

The Coca-Cola marketing team became one of the best branding consultants in history thanks to its Christmas marketing campaigns. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast. In 1931 Coca-Cola company began placing ads in popular magazines. Coca-Cola branding consultants wanted the campaign to show a wholesome Santa who… Read more »

Brand identity creation: how to name your business

naming and branding design company - mortimerland

The job naming consultants is not an easy job. Parents spent months thinking about a name to call their children. So it’s much harder while looking for a new name for your business, because the name that you are searching for doesn’t exist yet. Planning your branding strategy is a must at marketing and brand… Read more »

Extreme Branding Fails. Better call a good branding company…

creative branding design agency - mortimerland

Sometimes branding creation looks less cool than it usually does. There’s no wonder that creative minds are wide and fascinting; however, there is allways a dark side in every creative brain. I’ve been surfing through the web to find the crown jewels of the dark side of the branding company ideas men. Wherer are good… Read more »

Logo predators. Is your corporate logo designed to rule?


There’re some good corporate logo designers and a host of bad ones in the world of branding companies. So, you might be thinking: what makes the diferece? Today I’m going to write about one of the keys that determine the succes or the disaster of a brand (therefore, the future of the whole company): The… Read more »