Blue is the color of trust, loyalty, and honesty. So it’s no surprise that great branding designers know how to harness its psychological power. Blue is calm and steady, avoids pressure and stress, and prefers to operate in its own way. It also conveys reliability and responsibility. Many of the best brand design agencies use… Read more »
It is known that logo designers have had a huge influence on the success of the biggest bands in history. Don’t get me wrong, it is no wonder that music talent is the real thing in this business, however a good brand identity design always helps to forge the legend of best rock bands. Some… Read more »
It is known that car logos are symbols of status. Well, this statement is even more true in luxury industries. The following ranking, developed by TWS Institute of Marketing & Advertising, includes best luxury car brand designs sorted by psychological brand value. Yes, I know that’s such a relative concept to base a ranking, however,… Read more »
Although some of these movies are true masterpieces this article is nothing to do with screenplays, directors, scenes, etc. Today we are going to talk about the most famous movie logo designs of all time. People are used to focusing their attention on movie characters, special effects and impressive scenarios, however, the highly creative job… Read more »
There are thousands of brand identity design agencies, millions of people on the internet proclaiming themselves expert branding consultants, brand identity gurus, professional graphic designers, etc. The internet allows everybody to seem what they want, but it doesn’t necessary mean that they are what they say they are. In design and marketing business 95% of… Read more »
Orange has the quality of attracting the attention of everybody and best branding consultants know it. It is the main reason to choose it as your corporate colour, however, there are other features about the psychology and meaning of orange colour that make it an interesting choice. Those brands focus our minds on issues of… Read more »
It is no wonder that startup fever has spread all over the world in the last few years. So the number of brand identity designers and branding agencies has risen in the same proportion. There are some clues that will help you to detect easily if you are wasting your money on branding design or… Read more »
Packaging and brand reputation are the only two factors that count when customers are in front of the supermarket shelve. Everybody has a little great designer inside, so it might seem easy to create an outstanding packaging, however, there is a long story behind each one. There is a lot of money at stake and… Read more »