Posts Categorized: famous logos

The Alchemy of Color in Logo Design: The Ultimate Guide

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The colors used in brands and logos send clear signals that we can accurately interpret. Brand identity designers understand how colors impact people’s minds and know how to use them as powerful marketing tools. The power of color in logo design is easy to underestimate because primitive instincts are largely unconscious. Yet, we buy a box of cornflakes or a cold drink every day for unconscious reasons.

How to Build Bold Brand Identity the Punk Rock Way

Bold Brand Identity the Punk Rock Way

It’s easy to think that branding is all about flashy colors and sharp fonts. However, a bold brand identity goes much deeper than that. It’s about pure attitude. No movement captured attitude better than punk rock. With their ripped jeans, safety pins, and amps cranked past ten, punk bands didn’t just play music; they built raw, unforgettable brands that cut through the noise without asking permission.

The Oldest Brands in the World: Timeless Branding History

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Around the world, countless small, local brands proudly trace their origins back decades, or even centuries. Many of these brands have rich histories and have become beloved community staples, each with its own story of endurance and local influence. According to their claims, there are many “oldest brands in the world,” each asserting its own… Read more »

Those Old Brand Designers: The Great Saul Bass

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Saul Bass is a name synonymous with revolutionary design. Born in 1920, he transformed the worlds of branding and film graphics with his minimalist, bold, and unforgettable style. His work includes logos, corporate identity, and title sequences—each a masterclass in clarity and impact. Bass, like the good old designers, approached design like a storyteller, creating… Read more »

What the Best Typographic Logos Have in Common? Herb Lubalin

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Herb Lubalin, a revolutionary graphic designer, redefined typographic expression in branding and publishing. Born in New York in 1918, he developed a distinctive approach that fused bold typography with conceptual storytelling. Lubalin made type speak. Every logo, wordmark, and typographic composition he created conveyed personality, authority, or playfulness, capturing attention and communicating a brand’s essence… Read more »

What Are the Worst Logos Ever? Warning: Don’t Look!

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Logos are meant to be a brand’s proud little badge, the thing that makes you say, “Yep, I know exactly who that is!” But every now and then, instead of sleek and iconic, a company ends up with a logo that looks like it was slapped together in five minutes using Microsoft Paint during a… Read more »