A great music band logo is more than just decoration; it’s a calling card and a piece of visual identity that can say as much about the music as the songs themselves. These influential music band logos, from bold, in-your-face graphics to subtle, mysterious symbols, become as iconic as the artists they represent. They’re stamped on album covers, plastered on T-shirts, and etched on devoted fans’ skin forever.
The colors used in brands and logos send clear signals that we can accurately interpret. Brand identity designers understand how colors impact people’s minds and know how to use them as powerful marketing tools. The power of color in logo design is easy to underestimate because primitive instincts are largely unconscious. Yet, we buy a box of cornflakes or a cold drink every day for unconscious reasons.
Design, art, poetry, and protest are all forms of self-expression. These are all ways to express yourself. Whether urban art is considered graphic design is a matter of opinion. Some of the world’s greatest street art and graffiti could have been created by Paul Rand or Saul Bass in terms of style, color, and composition. The intention behind the piece is what matters. Graffiti can be motivated by joy, sadness, or rage, and it can be either selfish or altruistic. Graffiti and graphic design are simply forms of expression. No art movement embodies these concepts more than street art.
Globalization has made the branding business a very big, busy marketplace where there is the same amount of talent and noise. People who work for agencies and as freelancers from all over the world try to get noticed. They often use the same overused words and fancy designs. This can lead to a variety of ideas, but it can also make it hard for brands to stand out. Some ideas are great, while others are more experimental.
Rebranding can turn stone into gold. It can make your company more succesful and make your clients happier too, but it has its downsides too. Companies are used to spend fortunes in corporate design: stationary, sponsoring, packaging, signs… But if they stopped just for a moment to analize their numbers, they would realize that something… Read more »
We’ve discussed how creative logo designers can work wonders for your company. But today is gloomy and rainy, so let me tell you a sad, tragic tale. Imagine a world flooded with ugly, tasteless logos. Local businesses, professionals, companies, organizations, foundations, and events all have them. Trashy logos are everywhere, like confetti after a bad… Read more »
Pink steals the spotlight in perfume design, capturing attention with its playful charm and chic elegance. From delicate pastels to bold fuchsias, pink adds personality, energy, and a touch of whimsy, making every fragrance instantly memorable. Pink branding can be soft and romantic or bold and confident, adapting to the story of the scent. Pink… Read more »
Green isn’t just a color—it’s a versatile branding tool that can communicate growth, sustainability, and positivity all at once. In eco-friendly and purpose-driven branding, green brand identity often acts as the “joker,” bringing energy, creativity, and an unexpected twist to a brand’s visual identity. From startups promoting sustainability to luxury brands emphasizing environmental responsibility, green can make a logo or brand identity feel fresh, authentic, and instantly recognizable.
For a manager, deciding whether to design a new logo or completely rebrand a company is never an easy decision. It’s no surprise that most companies focus intensely on marketing campaigns, advertising, logistics, and other “measurable” activities. These are tangible things that can be counted, priced, and the results tracked — making spending money on… Read more »
Luxury brands are common nowadays, but a few years ago, things were different. Luxury branding wasn’t an important task at first, when aristocrats and the upper class knew exactly where the best Parisian shops were located. In 1700, high-end logo design was as simple as a craftsman’s surname above his shop door. That was enough… Read more »
Saul Bass is a name synonymous with revolutionary design. Born in 1920, he transformed the worlds of branding and film graphics with his minimalist, bold, and unforgettable style. His work includes logos, corporate identity, and title sequences—each a masterclass in clarity and impact. Bass, like the good old designers, approached design like a storyteller, creating… Read more »
Herb Lubalin, a revolutionary graphic designer, redefined typographic expression in branding and publishing. Born in New York in 1918, he developed a distinctive approach that fused bold typography with conceptual storytelling. Lubalin made type speak. Every logo, wordmark, and typographic composition he created conveyed personality, authority, or playfulness, capturing attention and communicating a brand’s essence… Read more »
Knowing when your logo needs a rebrand is crucial for maintaining a relevant and memorable brand. A logo is the visual representation of your company’s values, personality, and promise. When your logo starts to feel outdated, inconsistent, or disconnected from your audience, it can silently undermine your brand’s credibility and impact. Recognizing the signs early allows you to take action before your visual identity starts holding you back.