Posts Categorized: Uncategorized

Brand identity creation: how to name your business

naming and branding design company - mortimerland

The job naming consultants is not an easy job. Parents spent months thinking about a name to call their children. So it’s much harder while looking for a new name for your business, because the name that you are searching for doesn’t exist yet. Planning your branding strategy is a must at marketing and brand… Read more »

The 4 unwritten rules of professional logo designers

best logo design keys

Logo design, as other disciplines, is thought to be carried out by everybody who know how to use Photoshop. It’s true. It’s as true as everybody that could put a brick upon another can buid a house. Nevertheless, there’s a little objection this humble creative director can find: the quality. There’s a huge distance between… Read more »

Forced creativity in Hollywood: original branding design

film creative branding design tobacco 2

We are used to see a lot of product, logos, brands on TV and movies, it’s no wonder this strategy is very common in entertainment contents. Known as “product placement”, this business was estimated at $6.7 billion in 2013. But today we are talking exactly about the oposite strategy: That is hiding real brands not… Read more »

Extreme Branding Fails. Better call a good branding company…

creative branding design agency - mortimerland

Sometimes branding creation looks less cool than it usually does. There’s no wonder that creative minds are wide and fascinting; however, there is allways a dark side in every creative brain. I’ve been surfing through the web to find the crown jewels of the dark side of the branding company ideas men. Wherer are good… Read more »

Logo predators. Is your corporate logo designed to rule?


There’re some good corporate logo designers and a host of bad ones in the world of branding companies. So, you might be thinking: what makes the diferece? Today I’m going to write about one of the keys that determine the succes or the disaster of a brand (therefore, the future of the whole company): The… Read more »