It’s known that punk bands are famous for their destructive spirit rather than its cosntrutive philosophy. Nevertheless, there are some their features that would be extremely useful at branding, advertising and marketing. Punk philosophy is bold and simple, two concepts that are pure gold for best branding consultants. The way they acted and the way they sold their image was a great example of a winner strategy. I’ve selected the 4 best lessons that they tought about brand strategy planning and development.
Punk philosophy is bold and simple, two concepts that are pure gold for top branding consultants
Do only one thing, but do it right
There’s no wonder that Ramones’ 14 records are exactly the same as the first one. Well, it’s not the best strategy to carry out in the music business, however, it’s a really good one to develope at branding consulting. Keeping your brand simple, coherent and solid is the best way to build trust and to gain the respect of your clients.
Turn your band (brand) into a experience
Music is much more than guitars and riffs. Music is a experience, a way of life. People like to wear rockstars clothes, they cut their hair like them, they want to live their lifes. Let’s turn your brand into a rockstar, make it attractive for your clients, make it an experience. Don’t sell your products, sell a way of life. Brands like Harley Davidson took advantage of it a few years ago to give a boost to their brand and the result was incredible. Now, Harley Davidson is much more than a brand, is a religion.
While having a common enemy, people make their links stronger to defend themselves
Define a common menace
Sex Pistols knew it very well. They defined the queen and the monarchy as the enemy of freedom. Teenagers love freedom (or the freedom feeling) more than anything. While having a common enemy, people make their links stronger to defend themselves. Sex Pistols became the head of this protest movement. For professional branding consultants defining a common enemy means identifying a common problem. If you are able to make your clients feel like a group whith a common goal, you’ll have won 10 years of unconditional fidelity, (and some millions too…)
It’s not enough to be good, you need to show it to your audience
Take advantage of all media
The best music band in the world would be as known as your aunt Viula without media. It’s not enough to be good, you need to show it to your audience. Punk rock bands used media in a really smart way. It seemed like hey hated radio and TV because they were the instruments of the power, but they were there whenever people switched their TV. For best branding agencies it means to build a good story and to know where to place it. Remind yourself that you don’t have to do what everyone else is doing. Having a solid storyline, and keeping it coherent you’ll make people trust your brand. Choose the right meadia for your story and your clients will feel part of it forever.