Orange has the quality of attracting the attention of everybody and best branding consultants know it. It is the main reason to choose it as your corporate colour, however, there are other features about the psychology and meaning of orange colour that make it an interesting choice. Those brands focus our minds on issues of physical comfort: warmth, shelter, food… and they are focused on the base of the pyramid of human needs. Nevertheless, you must be aware of too much orange could mean frivolity and a lack of sobriety and intellectual values.
Orange is a great colour to express warmth and sensuality
The connection between colours and instincts is immediate and most powerful than any other. This connection is so simple and obvious that even best branding consultants forget sometimes about it. The first reaction while looking at any colour is nothing to do with your culture or your thoughts, it is something more primitive, immediate, instinctive. The primary meaning of orange colour is “fire and the sun”, so our brains can’t help relating it to warmth and comfort. That’s the reason why best branding consultants use it as an effective weapon to develop brands for fashion and hotel industries.
It also has a big power to attract the attention of people
Orange brands are also known by its feature of standing out. Furthermore, it works particularly well while mixed with black or white, because those mixtures strengthen the standing out effect. However, you must be aware of it would be always a risky choice as orange could mean frivolity and a lack of sobriety. Best branding consultants are used to call it “the thin orange line”. It is because of the distance that separates success from failure is much thinner than the rest of the cases. Nevertheless, while carrying out a great branding design job using the orange colour it could be the greatest success. Psychology of orange is particularly suitable for branding strategies focused on a young target. There are thousands of companies that pick that colour not only for brand identity design but also for advertising as it is perfect to connect with a young audience.
And never forget that orange is the colour of fun
Best branding consultants also know that warm colours are the perfect choice while looking for fun sensations. Don’t forget that orange is the colour of sun and fire, two elements that can’t be separated from the joy (in an instinctive way). Therefore, it is very common to find lots of orange brand identity creations related to fun, party and joy.
It is definitely a great choice that offers branding consultants lots of possibilities. It is not the most used colour in brand identity design, therefore it is also a good one to make the difference. Nevertheless, remind that every company is a universe and your corporate colour will be an essential part of its personality, so make sure you analyse in depth your company and its environment before making such a crucial decision.