Posts Tagged: brand identity design

The magic relationship: colours & brand identity designers

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The colours of the brands and logos send out clear signals that we can all read accurately. Professional brand identity designers know very well the way colours affect people and how to use them as a powerful marketing weapon. In today’s sophisticated world it is easy to underestimate the power of primitive instincts, as they… Read more »

The story of NASA’s brand identity design: the meatball

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The world of brand identity design is a complex world. Sometimes you think you got the perfect logo design but people don’t like it, and sometimes you design a perfect rubish while drinking a bottle of bourbon in a bar and everybody love it. I really don’t know what NASA’s corporate logo designers were drinkig… Read more »