There are thousands of brand identity design agencies, millions of people on the internet proclaiming themselves expert branding consultants, brand identity gurus, professional graphic designers, etc. The internet allows everybody to seem what they want, but it doesn’t necessary mean that they are what they say they are. In design and marketing business 95% of the online offer answers to freelancers without any qualification who doesn’t know the basics of typography, geometry, proportions, colors, etc.
Nowadays everybody can be a designer, a writer, a teacher, a singer or even a superhero on the internet
Nowadays everybody can be a designer, a writer, a teacher, a singer or even a superhero on the internet. All you need is a blog, some social stuff and… magic happens. The ugly turns into handsome, the hopeless turns into graphic designer, and the bungling turns into your brand. The following article explains in few words the current situation of brand identity design agencies: “The rapidly disappearing of business of design“.
It’s no wonder that working as a graphic designer sounds cool, however, the main reason of the huge rising in the number of graphic design businesses is due to the ease of starting up. If want to start a bakery up you’ll need some investment, workers, a building, etc. but if you are starting up a branding design agency you just need your computer.
This mad competition is going in the wrong way and it seems that it only can get worse
There are thousands of brand identity design agencies starting up every year. On a regular basis, it might mean that this tough competition will force branding companies to improve the quality of their design. Nevertheless, what is really happening is exactly the opposite scenario. This mad competition is going in the wrong way and it seems that it only can get worse. Clients are not supposed to be experts at design so the main feature they usually check at branding is the price.
One man’s meat is another man’s poison. Copying big companies might seem cool but it’s not that good idea
Ninety percent of businesses spend their money on a regular brand design without a real identity. My grandfather told me once that one man’s meat is another man’s poison. So make no mistake, copying big companies might seem cool but it’s not that good idea. Each company has its own needs, its own history, its own culture and its own customers. Remind yourself that a brand without coherence is a weak brand. So take your time to decide who is going to design your new brand identity, your company deserves much more than a random logo.
If you have a look at the new brands you will notice that most of them are sorts of copies of the big brands. There is no trace of creativity in most of them, and it is because of 90% of brand identity designers don’t care about quality, they only care about timing and pricing. In the end, most of the companies end changing their logos too often, looking for a fresh design, but they usually forget the most important thing, their own identity.
