Globalization has made the branding business a very big, busy marketplace where there is the same amount of talent and noise. People who work for agencies and as freelancers from all over the world try to get noticed. They often use the same overused words and fancy designs. This can lead to a variety of ideas, but it can also make it hard for brands to stand out. Some ideas are great, while others are more experimental.
Branding oversaturation makes it increasingly difficult for businesses to distinguish genuine expertise from empty claims. Many inexperienced providers rely on flashy, template-based portfolios or stolen work to mask their lack of foundational skills and strategic thinking. Consequently, companies risk investing in branding that initially appears appealing but ultimately fails to communicate their values, resonate with their audience, or withstand the test of time. In an industry where precision, creativity, and strategic insight are essential, it has never been more critical to cut through the noise and find truly qualified professionals.
The global reach of branding also raises the stakes: cultural differences, market expectations, and regional aesthetics can turn a seemingly perfect design into a misfire if not carefully considered. Companies now need more than creativity; they need savvy guides who understand both local nuance and international trends. In this context, finding a team that balances strategy, originality, and cultural insight is as much an adventure as it is essential—making the branding process both exciting and a little unpredictable.
Today, anyone can become an influencer, guru, or award-winning artist in the branding business
These days, anyone can be a designer, writer, teacher, singer—or even a superhero—thanks to the internet. All it takes is a blog, a few social media posts, and voilà: magic happens. Messy becomes stylish, clueless becomes “creative,” and chaotic becomes your brand. The following article explains in few words the current situation of brand identity design agencies: “The rapidly disappearing of business of design“.
Working as a graphic designer sounds cool. However, the main reason for the huge increase in the branding business is the ease of starting one. If you want to open a bakery, for example, you’ll need an investment, employees, and a building. But if you want to start a creative company with an international online presence, all you need is a computer.
This mad competition is going in the wrong way and it only can get worse
Every year, thousands of digital agencies are established. This tough competition in the branding business might force these companies to improve the quality of their designs. However, the opposite is happening. This intense digitalization and increased competition are heading in the wrong direction, and it seems that things can only get worse. Clients are not expected to be design experts, so price is usually the main feature they consider.
This cycle undermines the integrity of the design industry and leaves clients with branding that fails to establish lasting recognition or trust. In this environment, agencies that insist on high-quality, thoughtful design often struggle to compete, despite offering work that is far more impactful and enduring.
It might seem cool to copy big companies, but it’s not a good idea
Ninety percent of businesses waste their money on regular brand designs that lack real identity. My grandfather once told me that one man’s meat is another man’s poison. So, make no mistake: It might seem cool to copy the logos of iconic music bands, big companies, or movies, but trust me, it’s not a good idea. Every company has its own needs, history, culture, and customers. Remember that a brand without coherence is a weak brand. Take your time deciding who will design your new brand identity—your company deserves much more than a random logo.
Take a look at new brands, and you’ll notice that most of them copy big brands. Many lack creativity because most brand identity designers don’t prioritize quality; they only care about timing and pricing. Ultimately, global companies rebrand their image too often in search of a fresh design. In doing so, they usually forget the most important thing: their own identity.
This pattern is evident across many industries. In the tech sector, for example, countless startups adopt color schemes, fonts, and logo styles that are strikingly similar to those of tech giants like Apple or Google. These startups hope to borrow credibility rather than develop their own voice. In the fashion world, emerging labels often mimic the design of luxury brands, from minimalist logos to signature typefaces. They sacrifice uniqueness for perceived sophistication. These examples highlight a broader issue: Without investing in thoughtful design and understanding their core identity, companies end up with brands that are visually polished but strategically hollow and unable to leave a lasting impression on their audience.
A brand loses its essence when it replaces originality with imitation. While chasing trends or mimicking established brands might offer short-term appeal, it erodes authenticity and confuses customers over time. An exclusive fashion brand identity, for instance, is built on consistency, clear values, and a unique visual language—elements that can’t be rushed or bought cheaply. Without these elements, even the most visually striking logo becomes forgettable and blends into a sea of sameness rather than standing out as a symbol of trust and recognition.