Picking a business name is like choosing an outfit for your brand to wear forever. It needs to fit just right, stand out, and make people remember you. The best names strike a balance between creativity and clarity. You want something unique enough to spark curiosity but not so complicated that people can’t spell or pronounce it. Start by brainstorming words that connect to your values, mission, or the feeling you want customers to have when they think of you.
Then, play around with combinations, twists, or even invented words until something clicks. Make sure the name is easy to search online, available as a domain, and not already trademarked. The last thing you want is to fall in love with a name you can’t use. Most importantly, test it out. Say it aloud, write it down, and imagine it on a business card or website. If it makes you smile and feels like “you,” chances are it’ll resonate with your audience, too.
In the world of marketing, the task of naming a business is not an easy job. Parents spent months thinking about a name to call their children. So it’s much harder while looking for a new name for your business, because the name that you are searching for doesn’t exist yet. Planning your branding strategy is a must at marketing and brand identity creation.
The name you are looking for doesn’t exist yet
There are some facts you have to keep in mind if you want to create an original brand identity. The first one is forgetting all brands that you like. Imitation is the first step to failure; no one wins a game of chess imitating his opponent, you’ll be always late. Originality is crucial, don’t copy. Sometimes you just need a bold branding move. Change your way of thinking, look at your business from different points of view, forget about what you think is cool: Not every parents call their son Brad Pitt. The name you are looking for doesn’t exist yet, this is your battlefield.
.
Find your place in the mind of the costumers
You should also take care of your competitors, what are they doing, what are they saying, where is their brand positioned in the mind of the clients. You need to plan your branding strategy. There isn’t a good idea to start a social network called “twentier” because that’s enough whith “twitter” and “tumblr” in the social network scenario. And, of course, because you’ll never have the marketing strenght of those companies. Find your place in the mind of the costumers and give them a brand that fits in with it.
And last but not less, there is always an abstract factor that you’ll never can control, but the true is that it makes the differece between good brands and a best brand identity designs. Sometimes it depends on the luck, sometimes on the people, sometimes on the trends… who knows. So, best wishes and best of luck for your branding job. You’ll need it! Or not, who knows…