Blue is the colour of trust, loyalty and honesty. So it is no wonder that best brand design agencies know how to make the most of its psychological features. Blue is true and quiet, doesn’t like pressure or stress, and likes to do things in its own way. Besides, it also communicates reliability and responsibility. The number of companies that had chosen this colour as their corporate colour is uncountable. And it is because people rely on it. The concepts of truth, order, honesty are values that every company want to show to its audience.
Young people relate blue to maturity and the adult market in general
It inspires higher ideals and wisdom. Nevertheless, you must take on account that it is also very conservative and predictable, so think it twice before choosing blue if your company is trying to look revolutionary or innovative. Young people relate it to maturity and the adult market in general. Very rarely is this colour a risky choice. Best brand design agencies are aware of it is a very suitable colour for almost every industry. You can find blue brand designs everywhere: automotive companies, luxury fashion brands, tech companies, law firms, medical business… The range is unlimited, however, there are always the concepts of trust and honesty behind all those brand identities.
It is one of the best to reduce stress by creating a sense of calmness
Another important feature about this versatile colour is the peace and relax that offers to workspaces. In the psychological dimension, blue helps to reduce tension and fear. Being a cool colour it creates a sensation of space. As a colour that seeks peace and tranquillity, it is one of the best to reduce stress by creating a sense of calmness and order.
It works well for the corporate wold adding strength and unity
In conclusion, blue is the most suitable colour of all and therefore the safest to use. It represents loyalty, trust, and dependability, therefore is perfect for helping to build customer loyalty. However, every brand identity designer must know that it is not the best option if looking for standing out. Blue means reliability and confidence and relates to one-to-one communication rather than mass media. It works well for the corporate wold adding strength and unity to conservative companies such banks and financial businesses, insurance companies, law firms, etc.
