Designing the logo for your business is like trying to pick a Halloween costume for your company— it’s gotta look cool, feel right, and not make people question your life choices. Think of it like planting a tiny seed that’s supposed to grow into a giant money tree: you want roots in your values, a sprinkle of personality, and a little bit of “wow, that’s clever” magic. Brainstorm shapes and ideas, mash them together like peanut butter and chocolate, or invent something totally out of left field — the goal is to find a brand identity that makes people stop scrolling and go, “Hey, I like that!”
A good brand design is like a secret handshake with your audience. It has to be recognizable, flexible, and able to survive all the weird places life throws it — mugs, T-shirts, apps, and the occasional coffee stain. Try it in black and white, in a size smaller than a postage stamp, and make sure it doesn’t look like it was designed by your cat walking across the keyboard. When a logo is well desinged — memorable, clear, and just quirky enough to make people smile — congratulations, your brand now has a face people won’t forget… even if it occasionally ends up on someone’s fridge magnet.
There’re only 4 rules that could make the world of branding a better place, but some designers still believe they just need their computer and Photoshop.
Give me the power
95% of brands in the world are extremely soft and have an alarming lack of personality. Leading agencies are so good because they believe that a brand should be designed to attract the attention an inspire. Good brands are like burning flames showing the power of their company to you. I, myself, firmly believe it’s not a design matter; it’s a concept matter. Most of logo designers don’t analyze the company they’re working for; they never studied its history, its market or its mission, they just tried to design a new logo as if it was a museum masterpiece. Humility is the origin of the power.
Keep it simple
One of the most common fails while designing a company logo is getting lost into a wide universe of ideas. Bad corporate designers usually try to tell the whole story of the company just in one logo. It only can mean one thing: FAIL. It’s absurd to design complex logos because people only have a few seconds to look at them. To design a professional logo you just need to concentrate in the best side of your company and explode its potential to show to the world how huge it is. You don’t need do tell a long tale, just tell me something that keeps my attention
Tell me something
A good logo design always tell you something interesting or funny. As I said, you don’t need do tell a long tale, just tell me something that keeps my attention. Little things like the meaning of color in logos can change the history of a business. Make sure that your logo is telling what you want it to tell and check that it isn’t your personal vision of something. Sometimes you might get lost into your own fictional world where everything is like you believe it is; but logos must survive in the real world which is very diferent from your own world.
Make me happy
Last but not least, there’s always the element of surprise that can turn a logo into a world-wide symbol or let it swim in the ocean of good logos. There isn’t any logical rule or factor that could help you to control it. It just happen sometimes and other times doesn’t, like a good song, like a good movie, like good things in live. Good things will come to those who wait and work hard.