Image is power, image is everything. It’s hard to measure how good you are, but it’s easy to measure how good you look. First impressions are key to define the future relationship with your clients. Therefore companies must take care of their brand identity, because for clients they are just what they look like. Nevertheless, we must admit that even best branding consultants only know how to control some factors, but no one can control the whole game.
Words may came and go, but a good image stay forever
Client minds unpredictable. They are hard to understand, they are hard to control. Nevertheless, you can be sure about one thing: “simple” is always better than “complex”. Words may came and go, but a good image stay forever. Maybe in the past things were a little bit different for branding consultants, but nowadays it’s a commercial suicide not to develope a consistent brand identity design for your business.
Colours are essential for football teams and supporters, your brand can work in the same way.
As I mentioned in a recent article about the meaning of colours at brand identity design, it’s a capital choice for a company because you might not have a second oportunity to change it. Colous and elemental shapes remain in the mind of people. Best branding consultants know it. We are used to see it every Sunday while watching football on TV; teams and supporters are ready to fight for their colours and their shield. Your relationship with your clients can work in the same way if you work on it and plan it carefully.
The quality of your brand represents the quality of your prodcts
The quality of your brand is the symbol of the quality of your prodcts. However, we must be careful about this assertion. Not always does it mean that you need a high quality brand identity. For example, if you are launching a low-cost service or product, you just want people to perceive it. It wouldn’t be a good idea to develope an exclusive brand identity design, because your company needs to seem cheap. If you create a kitsch brand identity people will notice that you’re a good choice for saving money. Best branding consultants in the wold agree with this key factor. Create only expectations that you’re able to fulfil.