The colours of the brands and logos send out clear signals that we can all read accurately. Professional brand identity designers know very well the way colours affect people and how to use them as a powerful marketing weapon. In today’s sophisticated world it is easy to underestimate the power of primitive instincts, as they are largely unconscious. Today we might be contemplating a packet of corn flakes or a new cold cure (more…)
It’s well know by corporate logo designers that pink colour express femininity, love, warmth and sexuality. It’s also known that it affects us physically, but it soothes, rather than stimulates. It is a very powerful colour in the human psychology. It’s obvious that pink symbolizes the feminine principle. However, it also represents survival of the species. (more…)
The Coca-Cola marketing team became one of the best branding consultants in history thanks to its Christmas marketing campaigns. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast. In 1931 Coca-Cola company began placing ads in popular magazines. Coca-Cola branding consultants wanted the campaign to show a wholesome Santa who was both realistic and symbolic. (more…)
The world of brand identity design is a complex world. Sometimes you think you got the perfect logo design but people don’t like it, and sometimes you design a perfect rubish while drinking a bottle of bourbon in a bar and everybody love it. I really don’t know what NASA’s corporate logo designers were drinkig or smoking when they got the inspiration. (more…)
There’s no wonder that black is the colour of elegance for best luxury brand designers. Black brand identities are related to sophistication and glamour. It communicates absolute clarity, with no fine nuances. Besides, it works particularly well with white. Black creates a perception of weight and seriousness. (more…)
Logos are so common in our lifes that we usually forget they are little pieces of history of modern art. Today I want to pay tribute to Mr. Saul Bass, one of the most important corporate logo designers in history. However, not only did he design corporate brand identities, he is also a legend for his works for some of Hollywood’s most famous directors, as Alfred Hitchcock, Martin Scorsese, Billy Wilder and Stanley Kubrick. (more…)
We are used to see logos and brand identity creations everywhere. However, a long time ago it wasn’t as usual as it’s today. Some of those logos have nothing to do with nowadays logos, but I’ve selected the 5 oldest brands in the world for you. Enjoy having a look at these extange pieces of the past, the present and the future of logo design. (more…)
Sometimes fiction beats reality. People usually focus their atention in movie characters. Courageous, powerful, intelligent people. But not very often do people realise there are also lots of other things in movies which are miles better than reality, such as a clothes, cars, houses, products… and, of course, brands and logo designs. There must be great naming and branding consultants behind those creations because some of them are amazing. (more…)
Designing a good logo for a company is just the beginning. The power of a logo is not only based in its shape, its name or its colours. All of those things are important, it’s obvious, but a lonely logo is just a logo. There are a host of corporate weapons, that can be used to increase the value of your brand, your reputation, and what is more important: the price of your product. (more…)
Rebranding companies turn stone into gold, they make your company more succesful and make your clients happier too. Companies are used to spend fortunes in corporate design: stationary, sponsoring, packaging, signs… But if they stopped just for a moment to analize their numbers, they would realize that something is going wrong in this business. (more…)
Being a brand identity designer could be the best job in the world. However, it’s not a game. Your design would be the image that a whole business will show to the world, and it’s such a big responsibility. What happens is that professional brand identity designers still don’t care about that, they just care about three things (more…)
The job naming consultants is not an easy job. Parents spent months thinking about a name to call their children. So it’s much harder while looking for a new name for your business, because the name that you are searching for doesn’t exist yet. Planning your branding strategy is a must at marketing and brand identity creation. (more…)
Logo design, as other disciplines, is thought to be carried out by everybody who know how to use Photoshop. It’s true. It’s as true as everybody that could put a brick upon another can buid a house. Nevertheless, there’s a little objection this humble creative director can find: the quality. There’s a huge distance between best branding consultants and those guys who know how to put a layer upon another. (more…)
We are used to see a lot of product, logos, brands on TV and movies, it’s no wonder this strategy is very common in entertainment contents. Known as “product placement”, this business was estimated at $6.7 billion in 2013. But today we are talking exactly about the oposite strategy: That is hiding real brands not to relate them with some contents. Some producers even spend lots of money hiring best corporate and packaginng designers just to design fake brands. (more…)
Sometimes branding creation looks less cool than it usually does. There’s no wonder that creative minds are wide and fascinting; however, there is allways a dark side in every creative brain.
I’ve been surfing through the web to find the crown jewels of the dark side of the branding company ideas men. Wherer are good branding consultants when people need them? (more…)
There’re some good corporate logo designers and a host of bad ones in the world of branding companies. So, you might be thinking: what makes the diferece? Today I’m going to write about one of the keys that determine the succes or the disaster of a brand (therefore, the future of the whole company): The brand envionment. (more…)
We’ve talk many times about the value that creative logo designers could add to your company. But today it’s rainy and clowdy, and I’m going to tell a sad story. Once upon a time a world full of stupid and tasteless logos: local business, professionals, companies, organizations, fundations, events… Trashy logos everywhere! Besides, becoming a professional logo designer was easier than ever. (more…)
Either designing a new logo or rebranding a company is always a hard decission for a manager. It’s no wonder that companies are deeply concerned about marketing, adevertisisng, logistics… So, they are always ready to spend their money in this kind of activities; and it is because all of them are material things that can be quantified, quoted and meassured accurately. (more…)
