Black is more than just a color—it’s a universal symbol of luxury. From haute couture and fine jewelry to high-performance cars and watches, luxury brands love black. It is the ultimate visual shorthand for elegance, exclusivity, and status across industries. Step into a luxury boutique, and you’ll find it in the walls, shopping bags, ribbons, and product designs. Black doesn’t shout; it commands silently. Black has always been the color of insiders, signaling effortless sophistication.
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A great music band logo is more than just decoration; it’s a calling card and a piece of visual identity that can say as much about the music as the songs themselves. These influential music band logos, from bold, in-your-face graphics to subtle, mysterious symbols, become as iconic as the artists they represent. They’re stamped on album covers, plastered on T-shirts, and etched on devoted fans’ skin forever.
Identifying your problem is part of the solution, but it’s not the solution. Top consultants realized that most companies know they have a mediocre branding strategy, but they do nothing to solve it. A good brand identity company can change the way people perceive your business, can raise its relevance, can make your products and services more attractive… Today, any international brand identity is always based on a calculated plan that is tailored by the best brand consulting agencies in the world.
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The colors used in brands and logos send clear signals that we can accurately interpret. Brand identity designers understand how colors impact people’s minds and know how to use them as powerful marketing tools. The power of color in logo design is easy to underestimate because primitive instincts are largely unconscious. Yet, we buy a box of cornflakes or a cold drink every day for unconscious reasons.
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Car brands are well-known symbols of status. This is especially true in the luxury industry. The following ranking, developed by the brand consulting firm SGMC Brands, analyzes the best luxury car logos. Unlike usual brand value rankings, which consider many stock market and marketing factors, this ranking prioritizes design value. This ranking focuses solely on brand perception at a subconscious level.
Design, art, poetry, and protest are all forms of self-expression. These are all ways to express yourself. Whether urban art is considered graphic design is a matter of opinion. Some of the world’s greatest street art and graffiti could have been created by Paul Rand or Saul Bass in terms of style, color, and composition. The intention behind the piece is what matters. Graffiti can be motivated by joy, sadness, or rage, and it can be either selfish or altruistic. Graffiti and graphic design are simply forms of expression. No art movement embodies these concepts more than street art.
We are used to see a lot of product, logos, brands on TV and movies, it’s no wonder this strategy is very common in entertainment contents. Known as “product placement”, this business was estimated at $6.7 billion in 2013. But today we are talking exactly about the oposite strategy: That is hiding real brands not to relate them with some contents. Some producers even spend lots of money hiring best corporate and packaginng designers just to design fake brands.
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The world of logo design is a complex world. Sometimes you think you got the perfect logo design but people don’t like it, and sometimes you design a perfect rubish while drinking a bottle of bourbon in a bar and everybody love it. I really don’t know what NASA’s logo designers were drinkig or smoking when they got the inspiration.
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Globalization has made the branding business a very big, busy marketplace where there is the same amount of talent and noise. People who work for agencies and as freelancers from all over the world try to get noticed. They often use the same overused words and fancy designs. This can lead to a variety of ideas, but it can also make it hard for brands to stand out. Some ideas are great, while others are more experimental.
In high-end industries, luxury brand partnerships is much more than marketing deals; it’s a statement of prestige, taste, and exclusivity. Aligning with a world-class athlete, renowned artist, or elite cultural event can elevate your brand in ways no ad campaign can. However, securing a sponsorship is only half the battle. Knowing how to leverage it for maximum brand value is where true success lies.
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Designing a good logo for a company is just the beginning. But the power of a logo is not only based in its shape, its name or its colours. All of those things are important, it’s obvious, but a lonely logo is just a logo. There are a host of corporate weapons, that can be used to increase the value of your brand, your reputation, and what is more important: the price of your product. A good brand makes your clients ready to pay for the experience of your brand, for the lifestyle that your brand is offering to them.
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Let’s explore the greatest movie logo designs and the visionary artistry behind them. These designs have become iconic symbols of film history. These logos, ranging from unforgettable franchise designs to striking one-offs, do more than just look good. They set the mood, spark excitement, and stick in your mind long after the credits roll. Learning how they were created offers a fascinating glimpse into the creativity and skill behind some of cinema’s most memorable visuals.
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In brand design and marketing, blue has become a staple color for companies that want to convey trust, loyalty, and honesty. Its calm and steady nature makes it ideal for establishing reliability and professionalism, and it evokes a sense of stability that audiences respond to instinctively. Blue color in brand design is often chosen by everyone from tech startups to multinational corporations to communicate credibility and confidence, allowing brands to connect with consumers on emotional and psychological levels.
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Rebranding can turn stone into gold. It can make your company more succesful and make your clients happier too, but it has its downsides too. Companies are used to spend fortunes in corporate design: stationary, sponsoring, packaging, signs… But if they stopped just for a moment to analize their numbers, they would realize that something is going wrong in this business.
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Orange is a color that refuses to be ignored, and marketing professionals understand its magnetic pull. Bold, energetic, and instantly eye-catching, it’s a popular choice for companies that want to stand out in a competitive market. Beyond its visual impact, the orange color in marketing carries deep psychological associations. It evokes warmth, sociability, and approachability, making people feel welcome and at ease. Many brands use orange to trigger feelings of comfort—from cozy interiors to delicious meals—tapping into our natural desire for both physical and emotional satisfaction.
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There’re some good corporate logo designers and a host of bad ones in the world of branding companies. So, you might be thinking: what makes the diferece? Today I’m going to write about one of the keys that determine the succes or the disaster of a brand (therefore, the future of the whole company): The brand envionment.
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Yellow is impossible to ignore. It’s bright, energetic, and full of personality—perfect for making a brand stand out in a crowded market. Using yellow in brand identity design adds more than just color; it adds attitude, grabs attention, and sticks in people’s minds. Whether it’s a logo, packaging, or marketing materials, a touch of yellow can make a brand instantly recognizable and give it a unique, unforgettable presence.
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When you think about sports sponsorships, you probably picture logos plastered on jerseys and banners. But the truth is, graphic design is the secret MVP behind the scenes. Good design does more than just look pretty; it tells a story, builds a vibe, and makes the sponsor unforgettable. Imagine a soccer stadium full of fans with all eyes on the pitch. Now, imagine the sponsor’s logo either blending into the chaos or popping like a neon highlighter. One design is forgettable, while the other sticks in people’s brains like a catchy chant you can’t stop singing.
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Red is more than a color; it’s a statement. From logos to packaging, red commands attention, sparks emotion, and leaves a lasting impression on consumers. Its intensity conveys passion, urgency, and confidence, making red one of the most powerful tools in brand design. When used thoughtfully, red color brands can transform a simple visual into an unforgettable brand identity
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It’s easy to think that branding is all about flashy colors and sharp fonts. However, a bold brand identity goes much deeper than that. It’s about pure attitude. No movement captured attitude better than punk rock. With their ripped jeans, safety pins, and amps cranked past ten, punk bands didn’t just play music; they built raw, unforgettable brands that cut through the noise without asking permission.
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In the fast-paced world of marketing, even the most successful brands can stumble. Campaigns fail, messages miss the mark, and audiences disengage. When this happens, companies often look for radical new strategies to regain momentum—but sometimes, the solution lies in the past. Revisiting and revitalizing a classic brand image can provide clarity, reconnect with loyal customers, and reinforce the core values that originally made the brand successful.
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We’ve discussed how creative logo designers can work wonders for your company. But today is gloomy and rainy, so let me tell you a sad, tragic tale. Imagine a world flooded with ugly, tasteless logos. Local businesses, professionals, companies, organizations, foundations, and events all have them. Trashy logos are everywhere, like confetti after a bad party. The scary part? Becoming a “creative” logo designer has never been easier, and that just adds more disaster pieces to the mess.
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Pink steals the spotlight in perfume design, capturing attention with its playful charm and chic elegance. From delicate pastels to bold fuchsias, pink adds personality, energy, and a touch of whimsy, making every fragrance instantly memorable. Pink branding can be soft and romantic or bold and confident, adapting to the story of the scent. Pink draws the eye, sparks curiosity, and entices people to experience the fragrance before they even lift the cap.
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Green isn’t just a color—it’s a versatile branding tool that can communicate growth, sustainability, and positivity all at once. In eco-friendly and purpose-driven design, green branding often acts as the “joker,” bringing energy, creativity, and an unexpected twist to a brand’s visual identity. From startups promoting sustainability to luxury brands emphasizing environmental responsibility, green can make a logo or brand identity feel fresh, authentic, and instantly recognizable.
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For a manager, deciding whether to design a new logo or completely rebrand a company is never an easy decision. It’s no surprise that most companies focus intensely on marketing campaigns, advertising, logistics, and other “measurable” activities. These are tangible things that can be counted, priced, and the results tracked — making spending money on them feel safe and justified.
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Around the world, countless small, local brands proudly trace their origins back decades, or even centuries. Many of these brands have rich histories and have become beloved community staples, each with its own story of endurance and local influence. According to their claims, there are many “oldest brands in the world,” each asserting its own legacy. These brands reflect a time when branding was more about trust, quality, and personal reputation than mass appeal or global recognition.
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Luxury brands are common nowadays, but a few years ago, things were different. Luxury branding wasn’t an important task at first, when aristocrats and the upper class knew exactly where the best Parisian shops were located. In 1700, high-end logo design was as simple as a craftsman’s surname above his shop door. That was enough for the time being. Products and reputation were the real brand.
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Saul Bass is a name synonymous with revolutionary design. Born in 1920, he transformed the worlds of branding and film graphics with his minimalist, bold, and unforgettable style. His work includes logos, corporate identity, and title sequences—each a masterclass in clarity and impact. Bass, like the good old designers, approached design like a storyteller, creating visuals that communicate more than just a name; they convey identity, emotion, and narrative.
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Herb Lubalin, a revolutionary graphic designer, redefined typographic expression in branding and publishing. Born in New York in 1918, he developed a distinctive approach that fused bold typography with conceptual storytelling. Lubalin made type speak. Every logo, wordmark, and typographic composition he created conveyed personality, authority, or playfulness, capturing attention and communicating a brand’s essence at first glance. His work continues to influence designers.
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Not all fake brands are created for the same reason. Some are purely practical. For example, Heisler Beer is a generic stand-in used in countless films and shows to avoid legal issues with product placement. Others, however, are born from pure creativity and are designed to enrich the story and entertain audiences. Tarantino’s Red Apple Cigarettes and The Simpsons’ legendary Duff Beer do more than fill empty space onscreen. They become cultural icons that carry humor, personality, and a lasting presence far beyond their fictional worlds.
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Logos are meant to be a brand’s proud little badge, the thing that makes you say, “Yep, I know exactly who that is!” But every now and then, instead of sleek and iconic, a company ends up with a logo that looks like it was slapped together in five minutes using Microsoft Paint during a power outage. These disasters live on as legends in the design world—proof that even big brands with big budgets can spectacularly miss the mark and end up in the hall of fame for the worst logos ever.
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Coca-Cola’s holiday campaigns are among the most iconic in advertising history. They blend creativity, branding, storytelling, and cultural influence. While many associate the brand with Santa Claus in a red suit, the real story is far richer—and often misunderstood. From early illustrations to magazine ads, Coca-Cola has carefully crafted a festive image that resonates with audiences. However, the company has never claimed to have made Christmas red.
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Picking a business name is like choosing an outfit for your brand to wear forever. It needs to fit just right, stand out, and make people remember you. The best names strike a balance between creativity and clarity. You want something unique enough to spark curiosity but not so complicated that people can’t spell or pronounce it. Start by brainstorming words that connect to your values, mission, or the feeling you want customers to have when they think of you.
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Knowing when your logo needs a rebrand is crucial for maintaining a relevant and memorable brand. A logo is the visual representation of your company’s values, personality, and promise. When your logo starts to feel outdated, inconsistent, or disconnected from your audience, it can silently undermine your brand’s credibility and impact. Recognizing the signs early allows you to take action before your visual identity starts holding you back.
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Designing the logo for your business is like trying to pick a Halloween costume for your company— it’s gotta look cool, feel right, and not make people question your life choices. Think of it like planting a tiny seed that’s supposed to grow into a giant money tree: you want roots in your values, a sprinkle of personality, and a little bit of “wow, that’s clever” magic. Brainstorm shapes and ideas, mash them together like peanut butter and chocolate, or invent something totally out of left field — the goal is to find a brand identity that makes people stop scrolling and go, “Hey, I like that!”
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